In its quest for growth and repositioning, W4K has set its sights on two overall objectives.  The first involves growing the current sales of its products by 10%.  The second involves increasing the penetration of an important, target distribution channel (discount retailers/superstores).  
The goal is to increase the percentage of total sales made through this channel by 15% (from 20% in the present year to 35% in the projected year).  The sales made through the Boutiques distribution channel should decrease proportionately, while the percentage of total sales made within the Toy Stores channel should remain stable.